• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Fitbit’s IPO scores one of the biggest opening pops of the year

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
June 17, 2015, 9:25 PM ET

Apparently, investors think, Fitbit, the maker of fitness-tracking bracelets, is in pretty good shape.

Shares of the company jumped as much as 60% in their debut Thursday, valuing the company at $6.5 billion.

The stock opened up 52%, putting it among the 10 biggest opening pops for an IPO so far this year, according to data from Dealogic (see the chart below for the rest). U.S. burger chain Shake Shack (SHAK), which went public in January, saw the biggest pop with a 124% gain.

On Wednesday night, the company said it had priced its initial public offering at $20 a share, exceeding its prior estimates. Earlier this week, it said it would likely sell its shares in the $17 to $19 range. That was step up from Fitbit’s initial projections of $14 to $16 a share.

The IPO raised nearly $740 million for the fitness device maker. The deal could generate another $100 million for the company if underwriters exercise their over-allotment option to sell additional shares, which they normally do, especially in a hot deal.

The Fitbit deal has turned out to be more popular than many expected, including the company, which along with raising the price of the deal twice, is also selling more shares than expected. Some observers had feared that increased competition in the wearable device market, especially from Apple (AAPL), would dampen investor demand for the offering.

But Fitbit’s strong financials likely convinced investors to buy in. Fitbit is one of the few companies to have gone public this year that are profitable. Sales at the company rose 174% last year to $745 million. And investors didn’t seem to be bothered by the company’s use of an accounting metric that seemed to selectively exclude the cost of a recent recall.

Fitbit is the second U.S. wearable technology company to go public, following action camera-maker GoPro (GPRO) hugely successful listing around this time last year.

The stock started trading Thursday morning on the New York Stock Exchange with the symbol “FIT.” The IPO was led by Morgan Stanley, Deutsche Bank and Bank of America.

—Reuters contributed to this report.

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon

Latest in Finance

Four men pose for photo
CryptoCryptocurrency
Exclusive: Surf, an AI platform just for crypto, raises $15 million
By Carlos GarciaDecember 10, 2025
9 minutes ago
A pile of gold coins and gold bars.
Personal Financegold prices
Current price of gold as of December 10, 2025
By Danny BakstDecember 10, 2025
1 hour ago
housing affordability
Real EstateHousing
America’s mobile housing affordability crisis reveals a system where income determines exposure to climate disasters
By Ivis Garcia and The ConversationDecember 10, 2025
1 hour ago
student
CommentaryEducation
International students skipped campus this fall — and local economies lost $1 billion because of it
By Bjorn MarkesonDecember 10, 2025
2 hours ago
Goldman Sachs' logo seen displayed on a smartphone with an AI chip and symbol in the background.
NewslettersCFO Daily
Goldman Sachs CFO on the company’s AI reboot, talent, and growth
By Sheryl EstradaDecember 10, 2025
2 hours ago
Current price of silver as of Wednesday, December 10, 2025
Personal Financesilver
Current price of silver as of Wednesday, December 10, 2025
By Joseph HostetlerDecember 10, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
18 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
20 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
placeholder alt text
Success
Even the man behind ChatGPT, OpenAI CEO Sam Altman, is worried about the ‘rate of change that’s happening in the world right now’ thanks to AI
By Preston ForeDecember 9, 2025
23 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.