• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Fitbit’s IPO scores one of the biggest opening pops of the year

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
June 17, 2015, 9:25 PM ET

Apparently, investors think, Fitbit, the maker of fitness-tracking bracelets, is in pretty good shape.

Shares of the company jumped as much as 60% in their debut Thursday, valuing the company at $6.5 billion.

The stock opened up 52%, putting it among the 10 biggest opening pops for an IPO so far this year, according to data from Dealogic (see the chart below for the rest). U.S. burger chain Shake Shack (SHAK), which went public in January, saw the biggest pop with a 124% gain.

On Wednesday night, the company said it had priced its initial public offering at $20 a share, exceeding its prior estimates. Earlier this week, it said it would likely sell its shares in the $17 to $19 range. That was step up from Fitbit’s initial projections of $14 to $16 a share.

The IPO raised nearly $740 million for the fitness device maker. The deal could generate another $100 million for the company if underwriters exercise their over-allotment option to sell additional shares, which they normally do, especially in a hot deal.

The Fitbit deal has turned out to be more popular than many expected, including the company, which along with raising the price of the deal twice, is also selling more shares than expected. Some observers had feared that increased competition in the wearable device market, especially from Apple (AAPL), would dampen investor demand for the offering.

But Fitbit’s strong financials likely convinced investors to buy in. Fitbit is one of the few companies to have gone public this year that are profitable. Sales at the company rose 174% last year to $745 million. And investors didn’t seem to be bothered by the company’s use of an accounting metric that seemed to selectively exclude the cost of a recent recall.

Fitbit is the second U.S. wearable technology company to go public, following action camera-maker GoPro (GPRO) hugely successful listing around this time last year.

The stock started trading Thursday morning on the New York Stock Exchange with the symbol “FIT.” The IPO was led by Morgan Stanley, Deutsche Bank and Bank of America.

—Reuters contributed to this report.

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
23 hours ago
placeholder alt text
Economy
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago

Latest in Finance

rent
Personal FinanceHousing
Americans are so broke and housing is so expensive that ‘rent now, pay later’ is on the rise
By Ken Sweet, Cora Lewis and The Associated PressFebruary 4, 2026
5 minutes ago
powell
EconomyFederal Reserve
Something broke in the economy in 2023 that explains why so many people are miserable about it, New York Fed says
By Christopher Rugaber and The Associated PressFebruary 4, 2026
9 minutes ago
rubio
EconomyTariffs and trade
JD Vance appeals to allies for new ‘trading bloc’ that keeps Trump’s tariffs in place, secures access to rare earths
By Didi Tang, Josh Funk, Matthew Lee and The Associated PressFebruary 4, 2026
23 minutes ago
InvestingStock
How the Magnificent 7 destroyed index funds: There’s nowhere to hide
By Marco Quiroz-GutierrezFebruary 4, 2026
50 minutes ago
Personal Financegold prices
Current price of gold as of February 4, 2026
By Danny BakstFebruary 4, 2026
1 hour ago
Personal FinanceLoans
Personal loan APRs on Feb. 4, 2026
By Glen Luke FlanaganFebruary 4, 2026
1 hour ago