Apple’s annual World Wide Developer’s conference opened Monday to a packed auditorium of coders and journalists. To open the show, at which the company typically unveils new software, Apple enlisted Saturday Night Live alumnus Bill Hader in the above below.
Hader, who appears to be readying a whimsical, special effects-laden keynote presentation of his own, is filmed in a style similar to the one employed by director Alejandro González Iñárritu in last year’s hit film Birdman. Needless to say, everything goes wrong. And it’s hilarious.
The company is expected to show off a new version of its Mac OS X desktop operating system, iOS 9 for mobile devices, streaming music and more.