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RetailPepsiCo

This soda company is the latest food giant to go healthy

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 4, 2015, 3:07 PM ET
Paul Taggart—Bloomberg via Getty
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PepsiCo (PEP) is the latest big food company to sing a healthier tune.

The soft drink maker is introducing a new beverage line called Stubborn Soda that will be made with natural flavors. The new drinks will not contain high fructose corn syrup.

As first reported by Beverage Digest, the flavors for the new line will include black cherry with tarragon, orange hibiscus, pineapple cream, and agave vanilla cream. The new drinks will be marketed as craft sodas.

MORE: Read more about PepsiCo on the new Fortune 500

The move comes amid a slowdown in soda consumption in the United States, and as more consumers opt for healthier options that contain less sugar and more natural ingredients.

A PepsiCo spokesperson told the Associated Press that Stubborn Soda is still in “incubation,” and that there are no restaurant clients to announce at this time.

“It’s very new, they’re still learning from it and reaching out,” the spokesperson said.

For more on the trend by big food companies to sell healthier products, check out Fortune’s recent story on the phenomenon.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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