McDonald’s won’t reveal this key data any longer
McDonald’s has decided to put the kibosh on its monthly same-store sales data dump. The numbers have been especially disappointing in recent months as new CEO Steve Easterbrook is pushing to revive growth.
The world’s largest fast-food chain has reported 11 straight months of declining global same-store sales growth. McDonald’s (MCD) last monthly update will be for this June as part of its second-quarter earnings update, Bloomberg reports.
Easterbrook took the helm in March; he announced a new wide-reaching turnaround plan earlier this month. McDonald’s is trying to lean more heavily on franchisees and reorganize its structure to be able to respond more quickly to changing customer tastes.
The move to nix monthly sales figure puts it in line with restaurant-industry peers. Yum! Brands (YUM), Chipotle Mexican Grill (CMG) and Starbucks (SBUX) don’t currently report monthly sales updates.