How Starbucks is helping this sandwich company explode
Starbucks is the biggest name in coffee, and the Seattle company is using its power to help a sandwich company grow exponentially.
As part of its quest to provide breakfast, not just coffee, Starbucks has in recent years started selling breakfast sandwiches made by Premium Brands Holdings Corp. The deal has meant big gains for the food company: Sales are up 25% in the past five years, while CEO George Paleologou told Bloomberg he expects sales to double in the next five years.
Premium Brands Holdings Corp.’s became a supplier to Starbucks five years ago, according to Bloomberg. Based in British Columbia, Canada, Premium Brands may announce a new U.S. processing plant next year to handle the growth it’s seen thanks to the Starbucks arrangement. It opened a new plant in Columbus, Ohio just last year.
The arrangement is beneficial for Starbucks, too, which gets to offer customers grab-and-go sandwich options alongside their lattes and cold brews.