The video is worth watching not just for the vicarious thrill, but also to see what Apple provides its richest customers in the way of frills: The Apple Watch Edition charging case (with magnetic top); the Apple Watch Edition cleaning cloth; the Apple Watch Edition booklet; the Apple Watch Edition serial number, embossed in 16-carat gold.

But I fear it may be a set-up.

The young narrater (who apologizes for the tiny lisp caused by his invisible braces) is a guy named TechRax whose specialty is the senseless destruction (with hammer, blow-torch, angle-grinder, molten aluminum, etc.) of Apple products.

“Ukrainian who specializes in smashing technology for your pleasure,” reads his Twitter profile. “Microwaved, Chainsawed, Burned iPhone’s… I got you covered.”

This Apple Watch could end up in a blender. If the video goes viral, the ad revenue might just cover the cost.

TechRax’s unboxing:

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.