Watch the unboxing of a $10,000 Apple Watch

I fear for this watch, lovingly unboxed in a six-minute video posted on YouTube Saturday night.

The video is worth watching not just for the vicarious thrill, but also to see what Apple provides its richest customers in the way of frills: The Apple Watch Edition charging case (with magnetic top); the Apple Watch Edition cleaning cloth; the Apple Watch Edition booklet; the Apple Watch Edition serial number, embossed in 16-carat gold.

But I fear it may be a set-up.

The young narrater (who apologizes for the tiny lisp caused by his invisible braces) is a guy named TechRax whose specialty is the senseless destruction (with hammer, blow-torch, angle-grinder, molten aluminum, etc.) of Apple products.

“Ukrainian who specializes in smashing technology for your pleasure,” reads his Twitter profile. “Microwaved, Chainsawed, Burned iPhone’s… I got you covered.”

This Apple Watch could end up in a blender. If the video goes viral, the ad revenue might just cover the cost.

TechRax’s unboxing:

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at or subscribe via his RSS feed.

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