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Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

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How Apple influenced the new ‘Star Wars’ films

Robert Hackett
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Robert Hackett
Robert Hackett
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Robert Hackett
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Robert Hackett
Robert Hackett
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May 20, 2015, 6:57 PM ET
Courtesy of Lucasfilm/Disney
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Apple seems to have had a hand in dressing the Galactic Empire—at least from a design perspective.

We’re not talking Levi 501s and black mock turtlenecks, as was the signature style of late Apple CEO Steve Jobs. Rather, Star Wars costume designer, Michael Kaplan, tells Vanity Fair in a Q&A that he channeled the tech giant’s minimalist taste in creating the uniforms worn by characters in the next installment of the blockbuster series.

Kaplan cites a number of inspirations ranging from the Third Reich to the sci-fi classic Blade Runner to Sam Spade, the fictional detective in The Maltese Falcon. But he also gives a nod to Apple. Here’s the relevant bit:

Q. Did you invent some kind of fashion back-story in your head to explain how the look of this galaxy might have evolved?

Maybe subconsciously, but with the stormtroopers it was more of a simplification, almost like, “What would Apple do?” J.J. wanted them to look like stormtroopers at a glance but also be different enough to kind of wow people and get them excited about the new design.

That’s right, stormtroopers.

Earlier this year, a New Yorker profile of Apple’s chief designer Jony Ive mentioned that he had some minor input on the look of a new lightsaber. “Ive once sat next to J. J. Abrams at a boozy dinner party in New York, and made what Abrams recalled as ‘very specific’ suggestions about the design of lightsabres,” journalist Ian Parker writes.

Later, Parker reports that Ive backed off from claiming he had any substantial impact—especially on the subject of the weapon’s contentious cross-guard, the part just above the handle for protecting the hand.

I asked Ive about his contribution. “It was just a conversation,” he said, then explained that, although he’d said nothing about cross guards, he had made a case for unevenness: “I thought it would be interesting if it were less precise, and just a little bit more spitty.” A redesigned weapon could be “more analog and more primitive, and I think, in that way, somehow more ominous.”

It’s worth noting that the influences between Apple (AAPL) and Disney (DIS) work both ways. One of the faces on the new Apple Watch features Mickey Mouse, after all.

It’s unclear what Apple CEO Tim Cook thinks about his company inspiring the stormtrooper uniforms. For more on the shared influences between Apple and Disney, read Fortune senior writer Michal Lev-Ram’s recent cover story in the magazine: “Disney CEO Bob Iger’s Empire of Tech”.

For everyone else, here’s a gif from Apple’s notorious 1984-style commercial that hints at the Empire’s boys in white.

Apple 1984 commercial gif

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