A new Chevrolet Camaro will be revealed on Detroit’s Belle Isle this Saturday in front of a crowd of over 1,000, according to General Motors. The unveiling marks nearly 50 years since the first Camaro was shown to the media in Detroit.
GM (GM) says the number of spots to attend the unveiling filled within hours, underscoring the public’s enthusiasm for the new vehicle. There are over 2,400 people on a waitlist, the automaker said in a release.
“The response really speaks to the passion owners have for Camaro,” said Todd Christensen, Camaro marketing manager. “I wish we could accommodate more people on Belle Isle, but we are limited by space for the reveal itself. For those fans on the wait list, Chevrolet will send them an exclusive sneak-preview of the new Camaro just before the rest of the world sees it at the reveal.”
The Camaro is an important car for GM. The automaker brought the car back to life in 2009 after a seven-year hiatus, and within one year it had overtaken Ford’s (F) iconic Mustang in the “pony car” market, according to Bloomberg. The car was a strong draw for nostalgic baby boomers and young people alike, the report said.
“Our global engineering team is incredibly passionate about Camaro, and they sweated all the details to make Gen 6 the best Camaro we could possibly put into the hands of our customers,” said GM executive vice president Mark Reuss in a March interview, according to the MLive Media Group in Detroit.
Camaro sales rose 7.1% last year to 86,297 units, the article continued. Sales are already up nearly 3.6% in the first two months of 2015 year-over-year.
The 2016 Chevrolet Camaro features an aerodynamic belly pan — rather than a traditional front air dam — that stretches from the front grill to the center of the vehicle. Paired with small “spats” forward of the front tires, the smooth underbody helps reduce total lift by 30%, while also reducing aerodynamic drag.
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