Snapchat will start charging companies two cents to put video ads on its picture-sending platform, finally presenting a plan for just how the company plans to make money.
A 10-second ad on Snapchat will cost advertisers two cents per view, according to AdWeek.
Snapchat made the announcement at the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday.
For years, investors and journalists have questioned how Snapchat —which is especially popular with Millennials — would turn its strong user base into cashflow for investors. This latest development could be a sign that the company is trying to move into a position to start bringing in revenue.