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Flattering Apple by imitation

May 3, 2015, 2:35 PM UTC
Photo: Samsung

As even AppleInsider concedes, there’s nothing technically wrong with Samsung’s latest promo for the Galaxy S6. The company does bend glass, sculpt with diamonds and “relentlessly pursue the edge of innovation.”

But as Apple has long complained — loudly and litigiously — the innovation it pursues is too often Apple’s.

See, for example, the attached video for the Galaxy S6, which flatters Apple’s Watch Edition: Gold down to the British accent, the aluminum machining and the molten metal pouring from a crucible.

You be the judge:

Samsung’s Galaxy S6

https://youtu.be/IlUPM7s_7_8

Apple’s Watch Edition: Gold

https://youtu.be/dDAP9OWtQro

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.