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The Broadsheet: April 29th

Good morning, Broadsheet readers! A former White House press secretary offers some career counsel, Budweiser makes another sexist marketing gaffe, and Loretta Lynch is having a heck of a first week on the job. Have a wonderful Wednesday.

EVERYONE’S TALKING

• A White House insider womans up.  On her first day as White House press secretary for President George W. Bush, Dana Perino says, Secretary of Education Margaret Spellings gave her great advice for getting over her nerves: “Put your big-girl panties on and deal with it!” In an adaptation from her book And the Good News Is…, Perino pays it forward, sharing career wisdom that she gleaned while working in the West Wing.   Fortune

ALSO IN THE HEADLINES

• Quite a first week. U.S. Attorney General Loretta Lynch dispatched the Justice Department’s top civil rights official and the director of its community policing program to Baltimore, in an effort to reduce tensions. So far, Lynch has no plans to visit the city herself.   Bloomberg

• Budweiser blows it–again.  Budweiser, which was called out on St. Patrick’s Day for a tweet suggesting that drinkers “pinch people who aren’t #UpForWhatever,” has stepped in it again. Using the same hashtag, Anheuser-Busch has released Bud Light bottles with a tagline that reads: “The perfect beer for removing ‘no’ from your vocabulary for the night.” Twitter users exploded in outrage, and the company apologized for the message, saying it “missed the mark.” Um, you can say that again. Quartz

• Tennis aces the pay gap. Tennis, already the rare sport where female players are typically paid as much men, just got a little sweeter for whoever takes home the Wimbledon trophies. Wimbledon’s 2015 men’s and women’s singles champs will take home $2.8 million each, making it the sport’s top prize. Fortune

Meet Buffett’s “ringmaster.” Berkshire Hathaway has an annual meeting like no other–part question-and-answer session and part trade show. The massive, circus-like event is run by Carrie Sova, second assistant to Berkshire CEO Warren Buffett. This year, the company expects more than 40,000 people, 30-year-old Sova will be in the thick of it, roaming the grounds with walkie-talkie in hand.  WSJ

• An obsessive observer. “How can I be as great as Bill Gates, Steve Jobs, Elon Musk, Richard Branson?” This question, recently posed on user Q&A site Quora, was answered by a surprising source: Justine Musk, ex-wife of Tesla and Space X CEO Elon Musk. Justine tackled the question in a series of posts, including one that advised: “Be obsessed. Be obsessed. Be obsessed.” NY Times

MOVERS AND SHAKERS: Rachel Fenn has been hired to lead Upworthy’s engineering team. Previously, Fenn was a consultant at Zynga.

IN CASE YOU MISSED IT

• Warren wages a perk war. Sen. Elizabeth Warren (D-MA) is taking aim at the largest sellers of annuities. Her beef: Perks like iPads, cruises and diamond rings, which these companies provide to encourage brokers to sell their products. Such freebies, says Warren, may cause brokers to put their own hunger for swag ahead of clients’ retirement goals.  Bloomberg

Revenge is a dish best not served.  This CNNMoney series on revenge porn includes a first-person account of what it’s like to have your nude photos posted online without consent, the story of a man hired to hack into women’s email accounts to steal photos, and a profile of a law firm that’s taking on revenge porn cases pro bono. An upsetting–and important–read. CNNMoney

• Advisor adviceJean Chatzky weighs in on the five questions your financial advisor should be asking you. One way to be sure you’ve found the right person: For every hour you spend in the office, the advisor should spend 45 minutes listening. Fortune

Rhymes with “twitch.” Former CNN and CNBC anchor Nicole Lapin’s new book is titled Rich Bitch: A Simple 12-Step Plan for Getting Your Financial Life Together… Finally. While Lapin is far from the first person to embrace the B-word as a form of empowerment, not everyone is on board. What do you think of the term? Let me know at kristen.bellstrom@fortune.com. BizWomen

Jane whales on SeaWorld. Jane Goodall, the famous primate researcher, has come out hard against SeaWorld. She says that whales and dolphins should never be held in captivity, and that the theme park should be put out of business. CNNMoney

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ON MY RADAR

Panned when it first came out, the Clinton logo is saying something now  NPR

Women in their 20’s are having fewer babies  Fusion

Ashley’s War details the vital work of female soldiers in Afghanistan  NPR

Need innovative people? These are the 9 interview questions you must ask  Inc

QUOTE

I didn’t want to write gossip about my friends. And besides, I make more money acting.

Actor Jayne Meadows, on being offered a job as a gossip columnist after playing one on stage. Meadows died on Sunday at the age of 95.