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The Apple Watch as ‘silver bullet’

Apple CEO Tim Cook looks over a selection of Apple Watches in Palo AltoApple CEO Tim Cook looks over a selection of Apple Watches in Palo Alto

The Apple Watch is “picking up steam,” wrote FBR Capital analysts Daniel Ives and James Moore in the first of nine metaphors they managed to mix in a three-paragraph note to clients Wednesday.

The Watch, they write, is a “hot button” for Apple investors and both a “door opener” and “silver bullet” for the wearable computer category. It may still be “early innings,” but they foresee a “massive land grab” and a “fertile” opportunity that could open up another “ecosystem” across the “consumer/enterprise landscape.”

Ives and Moore, who initiated FBR’s Apple coverage last week, have raised their Watch shipment estimates for calendar 2015 to 20 million units from 17 million.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.