Chinese phone maker Xiaomi sold more than two million phones in 12 hours during its “Mi Fan Festival” celebrating the company’s fifth anniversary, according to Re/code. The half-day event generated approximately $335 million in revenue for the company.
Xiaomi has a loyal fan base in China and other parts of the world, and events like the Mi Fan Festival help the company cultivate that community.
Xiaomi sold 61 million smartphones in 2014, pulling in revenue of $11.98 billion and making it the world’s third-biggest smartphone maker by units shipped, according to IDC. The company has increasingly been looking outside China’s borders to fuel its growth, recently starting sales in Malaysia, India and Indonesia, Re/code notes.