Why those freaky Rob Lowe DirecTV ads might be going away
Rob Lowe fans may be seeing less of the actor on the small screen soon, after an advertising group suggested that satellite television provider DirecTV stop running a campaign featuring Lowe and his less-attractive alter egos. In the ads, “real” Lowe uses DirecTV, while his unpleasant counterparts use cable.
The National Advertising Division (NAD), a part of the national Council of Better Business Bureaus, made the suggestion after rival service provider Comcast complained about the ads’ accuracy. The NAD ultimately found that the claims of superior service made by the “real” Lowe aren’t provable.
For its part, DirecTV plans to appeal decision, saying in a statement to NAD that the company “continues to believe that the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated.
While the NAD’s request is not legally binding, companies tend to follow the group’s recommendations.