The upcoming launch of the Apple Watch means we’ll get an intense look at every aspect of the device from its function to its packaging—so it’s no surprise that a video has surfaced showing what it looks like to unbox the device.
MacRumours found what looks to be a French video of the much-anticipated product being pulled from its box. The specific version shown in the video above looks like a stainless steel Apple Watch with a milanese loop band.
The video is short, but confirms that photos of the packaging shared yesterday were legitimate, with a squat, square box housing the MagSafe charging cable in its bottommost compartment and the actual Watch in its own plastic-looking box separate from the rest of the packaging.
Apple retail head Angela Ahrendts sent a memo to Apple Store employees recently saying they should recommend customers buy the Apple Watch online, not at Apple Stores. The Apple Watch goes on sale April 24, with pre-sales beginning April 10.
Apple posted strong earnings of $3.06 per share on revenue of $74.6 billion in January.