Artificial IntelligenceCryptocurrencyMetaverseCybersecurityTech Forward

Here’s what unboxing an Apple Watch looks like

April 8, 2015, 6:27 PM UTC
Photograph by Josh Edelson — AFP/Getty Images

The upcoming launch of the Apple Watch means we’ll get an intense look at every aspect of the device from its function to its packaging—so it’s no surprise that a video has surfaced showing what it looks like to unbox the device.

MacRumours found what looks to be a French video of the much-anticipated product being pulled from its box. The specific version shown in the video above looks like a stainless steel Apple Watch with a milanese loop band.

From MacRumours:

The video is short, but confirms that photos of the packaging shared yesterday were legitimate, with a squat, square box housing the MagSafe charging cable in its bottommost compartment and the actual Watch in its own plastic-looking box separate from the rest of the packaging.

Apple retail head Angela Ahrendts sent a memo to Apple Store employees recently saying they should recommend customers buy the Apple Watch online, not at Apple Stores. The Apple Watch goes on sale April 24, with pre-sales beginning April 10.

Apple posted strong earnings of $3.06 per share on revenue of $74.6 billion in January.