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Three scoops from Wired’s secret history of the Apple Watch

Apple has loosened the reins and is letting more of its top people talk to the press. Here’s what I learned from David Pierce’s interviews with Kevin Lynch and Alan Dye:

  1. Lynch didn’t know when Apple hired him from Adobe two years ago* that he was in charge of the Watch project, already behind schedule.
  2. Although the device began with Jony Ive’s obsession with horology, it’s raison d’etre — to free people from the tyranny of their smartphones — emerged late in the process.
  3. The biggest design challenge, according to interface chief Alan Dye, was to keep the thing on your wrist from becoming as annoying as the thing in your pocket.

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It’s a good read, once you get past the intrusive graphics.

LINK: iPhone Killer: The Secret History of the Apple Watch

*At the time Daring Fireball’s John Gruber, the dean of Apple bloggers, called Lynch “a bozo, a bad hire.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.