The New York Times lifted the veil Tuesday on its new app for the Apple Watch, one of the first two dozen third-party apps to appear on the App Store.
To feed the tiny screen, according to the official press release, the Times’ editors have invented a new form of storytelling:
One-sentence stories, crafted specially for small screens.”
You might know them by their more familiar name: headlines.
“Editors on three continents,” the paper declares, “will be dedicated to The Times’s core mobile apps, including Watch, 24 hours a day.”
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.
Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.