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Lululemon’s pants designed for the male anatomy are totally crushing it

March 26, 2015, 9:55 PM UTC
Pedestrians walk past a Lululemon Athletica store in New York
Pedestrians walk past a Lululemon Athletica store in New York, March 19, 2013. The Taiwanese supplier behind the see-through yoga pants recalled by Lululemon Athletica Inc said on Tuesday it followed design specifications and the Canadian retailer had merely misjudged customer tastes. REUTERS/Lucas Jackson (UNITED STATES - Tags: BUSINESS FASHION TEXTILE LOGO) - RTR3F771
Photograph by Lucas Jackson — Reuters

Athletic apparel company Lululemon is successfully tapping into the menswear market with pants they say feature “ABC technology” — short for “anti-ball crushing.”

Bloomberg reports the $128 male-friendly pants helped Lululemon post a 16% in same-store sales last quarter for menswear as part of a larger strategy for capturing a slice of what is believes is a $1 billion men’s clothing market.

Yoga-loving men worldwide are surely thankful.

Lululemon reported earnings of $0.78 per share and $602 million in revenue Thursday, beating expectations. Comparable-store sales jumped 8%, Fortune’s John Kell noted.