Why Taylor Swift is buying adult web domains

March 23, 2015, 2:03 PM UTC
Taylor Swift.
Taylor Swift.
Photograph by Brian Ach — Getty Images

Taylor Swift has made yet another shrewd business move by buying up Internet domains with her name in them that imply adult material could lurk within. The move keeps those domains under Swift’s control.

The pop star purchased TaylorSwift.porn and TaylorSwift.adult, according to CNNMoney.

The .porn and .adult Top-Level Domains (TLDs) are scheduled to become available for all to purchase on June 1, but the Internet Corporation for Assigned Names and Numbers, which controls these and other new domains, is letting some major brands and celebrities get ahead of the game.

This is the latest in a series of savvy business moves by Swift. Last month, she published photos of herself on Instagram to undercut paparazzi she knew were following her, and last year she pulled her music off the streaming service Spotify to force those who wanted to hear her tunes to fork over some cash.

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