Why you shouldn’t buy an Apple TV any time soon

Apple Launches Upgraded iPod
SAN FRANCISCO - SEPTEMBER 01: The new smaller version of Apple TV is displayed at an Apple Special Event at the Yerba Buena Center for the Arts September 1, 2010 in San Francisco, California. Apple CEO Steve Jobs announced upgraded versions of the entire iPod line, including an iPod Touch that includes a camera and smaller version of Apple TV. (Photo by Justin Sullivan/Getty Images)
Photograph by Justin Sullivan — Getty Images

Apple could be readying a major revamp of its Apple TV set-top box, according to a new report.

The new version of the Apple TV hardware will reportedly include an App Store and Siri, Apple’s voice-based digital assistant, according to BuzzFeed. BuzzFeed says Apple will show off the device at its annual Worldwide Developers Conference this June.

The Apple TV hardware report is bolstered by a separate story in the Wall Street Journal early this week indicating Apple is also working on a new service to stream television programming over the Internet. If Apple is indeed working on such a service, it would make sense for the company to introduce new hardware to support it. Apple hasn’t updated the Apple TV hardware in a major fashion since 2012.

It’s unclear how much a new Apple TV set-top box would cost. The current device recently saw a price drop from $99 to $69, but these new rumors may be a good a reason to hold off on purchasing today’s model despite the cheaper cost.

The Apple TV competes with similar offerings from rivals Roku, Amazon and Google, among others. The set-top box market is expected to hit a peak of 265 million worldwide units this year, according to ABI Research.

Apple recently announced a partnership with HBO bringing that network’s upcoming Internet-only streaming service to Apple devices exclusively for the first three months.

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