• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
TechTED

What StoryCorps should do next

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
March 18, 2015, 5:33 PM ET
StoryCorps founder Dave Isay at TED 2015
StoryCorps founder Dave Isay speaks at TED2015 in March 2015 in Vancouver, Canada.Photograph by James Duncan Davidson — TED
Add Fortune on Google for similar content.

StoryCorps is a charming project begun more than a decade ago by the radio journalist Dave Isay. An audio documentarian, Isay had developed a specialty in giving voice to those who typically weren’t heard. On Tuesday night in Vancouver Isay accepted the 10th annual TED Prize, a million-dollar grant to make a wish come true that will help others. He talked about a man who appeared in one of his works, about the last of the flophouses in New York’s Bowery, who shouted “I exist” when learning he’d been featured by Isay. “The simple act of being interviewed meant so much to people,” Isay said.

With StoryCorps, Isay extended the people whose voices could be heard by the tens of thousands. Assisted by a StoryCorps facilitator, normal people can interview their loved ones or friends, thereby recording their stories forever. Quite a few of these interviews pop up on NPR, nicely blending journalism with oral history. StoryCorps sessions tend to feature a lot of crying, either by the people doing the talking or by listeners bearing witness to their poignant and heart-felt narratives. “It’s kind of like the anti-reality TV,” Isay told an audience at the TED 2015 conference. “ No one comes to StoryCorps to get rich or to get famous.”

Isay is using his prize money from TED to build an app, released Tuesday, to allow anybody with an iPhone or Android smartphone make their own StoryCorps recordings. A tutorial will walk users through the process. A single tap will allow them to upload their recordings to the Library of Congress. For more specifics on the app read Randall Lane’s observant write-up of Isay’s announcement.

StoryCorps is tiny. It operates on a $10-million annual budget and a full-time staff of 80. It also is a powerful vehicle, and it is brain-dead obvious (to me anyway) what its next step needs to be: It should transcribe and publish text versions of all its interviews. The sheer breadth of the interviews would become an amazing repository of searchable information about the human condition. Most people ask their fathers or mothers to recount the stories of their lives. Simply being able to search for a certain country in these accounts would be a tremendous resource to historians, sociologists, policymakers, and other researchers. And that’s just one idea.

Isay has thought of introducing transcriptions, but he says the technology isn’t up to snuff yet. He believes existing automated transcription programs can capture only about 70% of what people say. I suspect, however, that Isay is underestimating what’s possible. He’s a visionary journalist who, quite quaintly, is just now getting an education in the ways of the technology industry.

So here’s a suggestion, Dave. Bring this transcription concept to Google (GOOG) and Microsoft (MSFT), and play them off against each other for the opportunity to fund exclusively the transcription of StoryCorps’ entire opus, present and future. The $1 million TED is giving you is chump change to these giants, each of which is intensely interested in search, has more cash than it knows how to spend it, and is genuinely interested in funding projects that extend access to knowledge. Google’s YouTube unit also will love your nascent efforts to animate in video format some of your interviews.

Isay told the TED audience Tuesday evening that every day people come up to him and say they wish they had interviewed their father or mother or grandfather or grandmother, but that they waited too long. I hope StoryCorps doesn’t wait too long to convert its treasure trove of spoken words into searchable text.

Watch more business news from Fortune:

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Arrakis cofounder and CEO Rafael Quintanilla.
Startups & VentureVenture Capital
Exclusive: Arrakis, betting AI’s biggest payoff is in industrial sectors not office work, emerges from stealth with $38 million in venture funding
By Jeremy KahnJuly 22, 2026
28 minutes ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
58 minutes ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
58 minutes ago
nela
Successdisruption
Exclusive: Stanford and ADP have new payroll data on Gen Z women losing ground to men in the job market—and AI isn’t the main culprit
By Nick LichtenbergJuly 22, 2026
1 hour ago
L-R: Elon Musk and Ray Dalio.
InnovationRay Dalio
Ray Dalio warned Elon Musk against betting all his money on Mars exploration: The SpaceX CEO said there was ‘no need’ for a backup plan
By Eleanor PringleJuly 22, 2026
2 hours ago
Current price of Ethereum for July 22, 2026
Personal FinanceEthereum
Current price of Ethereum for July 22, 2026
By Joseph HostetlerJuly 22, 2026
2 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
17 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
20 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
21 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.