Exclusive: SugarCRM buys sales productivity app Stitch

March 8, 2015, 3:55 AM UTC

SugarCRM has quietly acquired (or at least acqui-hired) Stitch, a San Francisco-based “personalized digital assistant” for salespeople, Fortune has learned.

Stitch sent word to users late last week that its service was shutting down, although it made no mention of being acquired. It also has not yet updated its website, which still instructs visitors to download Stitch in the iOS app store and Google Chrome web store even though the app is no longer available in either one.

No word yet on financial terms.

Stitch had raised over $3 million in seed funding from firms like Google Ventures, Foundation Capital, Eniac Ventures, SoftTech VC, Freestyle Capital and SparkLabs Global. Four of its engineers also won the $250,000 grand prize at last fall’s hackathon during Salesforce.com’s (CRM) annual Dreamforce event.

Cupertino, Calif.-based SugarCRM has raised over $100 million from firms like DFJ, New Enterprise Associates, Goldman Sachs (GS) and Walden Venture Capital. A company spokesman has not yet returned a request for comment (not too surprising, given that it’s a Saturday night).

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