BlackBerry on Tuesday unveiled a new touchscreen phone it says can get up to 25 hours of use on a single charge.
The BlackBerry Leap will cost $275 when it goes on sale in the U.S. in April. The Leap marks BlackBerry’s return to big touchscreen devices after releasing the throwback-style, keyboard-equipped Passport last fall.
The Leap is a clear attempt by BlackBerry to hang on to its diminishing share of the enterprise device market. BlackBerry once ruled the enterprise roost, but Apple is the new king of that domain. BlackBerry is pitching the Leap as a get-things-done device for the productivity-inclined.
“BlackBerry Leap was built specifically for mobile professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications at all times,” said Ron Louks, the president of device and emerging solutions, in a statement.
BlackBerry’s market cap is a shell of its former self. While shares once traded for as much as $230 in 2007, shares have hovered around $10 since about 2012.