The cereal industry isn’t doing too well, but at least one person still enjoys their morning (and evening) cereal: Kellogg CEO John Bryant.
Bryant detailed his cereal preferences in a Bloomberg story published Thursday. In the morning, he prefers to keep things on the healthy side, diving into a bowl of All-Bran. At night, though, Bryant opts for Honey Smacks, the sugar-laden cereal with the famous frog mascot. (Sometimes he enjoys Frosted Mini-Wheats instead.)
“I can assure you that we go through an enormous amount of cereal,” Bryant said.
In recently reported earnings, Kellogg saw its breakfast foods sales slip 8%, largely because American consumers are shifting to other options like granola bars and greek yogurt for breakfast.