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Apple video: Tim Cook on cybersecurity

February 14, 2015, 1:17 PM UTC

At the White House cybersecurity summit Friday, Tim Cook — as predicted — used the opportunity to contrast Apple’s business model with Google’s, Facebook’s and Yahoo’s, using a variation of the old cyberchestnut “if you’re not paying for the product, you are the product.”

But he went further, making a lovely speech about protecting privacy in a dangerous world that, as a gay man, he personalized — made his own — by the simple repetition of the phrase “or love who they choose.”

CORRECTION: According to Apple, the repetition was a glitch in the White House video. Oops. Still a lovely speech.

That bit is in the first video — the last 2:15 minutes of his remarks.



Below: Cook’s full 12:25 minute speech.


See also: Why Tim went to the summit and Larry, Mark and Marissa did not

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at or subscribe via his RSS feed.