College students say they prefer Apple iPhones to sex

February 10, 2015, 6:58 PM UTC
People receive sms on their mobile phone on April 22, 2012 in front of the Socialist Party (PS) headquarters in Paris, following the announcement of the official results of the first round of the French 2012 presidential election. AFP PHOTO / MEHDI FEDOUACH (Photo credit should read MEHDI FEDOUACH/AFP/GettyImages)
Photograph by Mehdi Fedouach — AFP/Getty Images

Buried in the Education Life section of last Sunday’s New York Times was this nugget of market research from Student Monitor.

A Few of Their Favorite Things

Screen Shot 2015-02-10 at 1.21.07 PM

Researchers had asked 1,200 U.S. undergraduates last fall to choose “what’s in on campus” from a list of 77 options. Among the top 15, the iPhone was first.

Among the less popular activities, according to the Times, were smoking cigarettes, doing drugs, volunteering, blogging and being eco-friendly.

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