This post is in partnership with Time. The article below was originally published at Time.com.
Republicans have long struggled to catch-up to Democrats on high-tech voter outreach as well as courting younger voters. Jeb Bush may have found a way to kill two birds with one stone.
The former Florida governor has tapped the co-founder of Hipster.com as his chief technology officer, according to his LinkedIn profile. Ethan Czahor, a Santa Monica-based technologist, will run the preparations for Bush’s presidential run at his political action committee, Right to Rise.
Last week Czahor developed the microsite jebspeech.com, which accompanied Bush’s address to the Detroit Economic Club domain registration records show.
Hidden in the website code was a message to would-be Bush coders: “Want to work on the greatest political tech stack ever created?”
Czahor served as the CTO of Ready to Win, the for-profit company founded by investor and former J. Crew CEO Dick Boyce to boost the Republican Party’s technological efforts before the 2016 presidential campaign.
He co-founded the short-lived local Q&A and photo-sharing site Hipster.com, which was purchased by AOL in 2012. He also was the vice president of engineering at The Honest Company, the Jessica Alba-backed non-toxic diaper and consumer goods company.
On Tuesday, Bush is set to release a website featuring tens of thousands of email messages from his time as governor, as well as the first chapter from his forthcoming e-book on his time in office.
Czahor and Right to Rise PAC did not return requests for comment.