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Here’s how 5 companies capitalized on Snowpocalypse

A man plows a sidewalk after a snow storm in the Brooklyn borough of New YorkA man plows a sidewalk after a snow storm in the Brooklyn borough of New York
A man plows a sidewalk after a snow storm in Brooklyn Photograph by Stephanie Keith — Reuters

Companies are getting adept at using big news events for marketing, especially on social media. The blizzard that struck the Northeast over the past couple of days proves the point.

A few opportunistic companies used the wintery weather as an excuse to get the word out about their products on Twitter. Here are five companies – all incidentally in the food and beverage industry – that tried to feed off the Snowpocalypse media frenzy in 140 characters (or less).

1. Pepsi

2. Olive Garden, owned by Darden Restaurants

https://twitter.com/olivegarden/status/560091335987068928/photo/1

3. McDonald’s

https://twitter.com/McDonalds/status/559855118837772289/photo/1

4. Guinness, owned by Diageo

https://twitter.com/GuinnessUS/status/559852463189012480/photo/1

5. Dr Pepper, owned by Dr Pepper Snapple Group

https://twitter.com/drpepper/status/560123252778209280/photo/1

Storyful contributed to this report.