• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Amazon

Lukewarm reviews dampen Amazon’s diaper plans

By
TIME
TIME
Down Arrow Button Icon
By
TIME
TIME
Down Arrow Button Icon
January 21, 2015, 11:52 AM ET
Getty Images
Getty ImagesPhotograph by Daniel Acker — Bloomberg via Getty Images

This post is in partnership with Time. The article below was originally published at Time.com.

By Sam Frizell, TIME

Amazon (AMZN) is temporarily discontinuing the “Amazon Elements” diaper brand that it launched six weeks ago after tepid customer reviews.

In an email to customers, Amazon said that it had removed the diapers from its website as it makes “some design improvements to the diaper.” The diapers got mediocre reviews on Amazon, according to GigaOM.

The diapers were the first in Amazon’s new lineup of “Elements” environmentally-friendly products, which feature labels that customers can scan on the company’s mobile shopping app to learn about where the item was sourced.

When the diapers first launched, Amazon said it was responding to demand among Amazon Prime customers for products including diapers as well as information about where products are sourced.

Watch more of the latest Amazon news from Fortune’s video team:

About the Author
By TIME
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.