• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple’s cash is burning a hole in Wall Street’s pocket. Again.

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 14, 2015, 5:01 PM ET

“We believe the likelihood of a major increase remains high,” wrote Credit Suisse’s Kulbinder Garcha in a note to clients Wednesday, referring to Apple’s stock buy back program — the biggest ever launched.

When it was announced three years ago, the plan was to return $45 billion to shareholders by the end of 2015. As the cash kept pouring in, however, Apple increased its target in each subsequent year — first to $100 billion, then to $130 billion. If Apple doesn’t increase its cash return program to $200 billion, says Garcha, net cash by the end of 2016 will stand at $184 billion — nearly double the hoard Apple had on hand three years ago when the program began.

“This is clearly excessive,” he writes. “And very difficult for Apple’s management to justify.”

Watch interest
In the same note Garcha raised his price target to $130 from $110 and reported on a survey of 14,000 respondents in the U.S. and U.K., 788 of whom owned an iPhone 6 or iPhone 6 Plus. Of those 788, 18% said they will “Definitely” buy the Apple Watch, 11% said “Probably,” and 27% “Maybe.”

That suggests to Garcha that Apple might sell as many as 35 million watches this calendar year. But for now he’s sticking with a “conservative” estimate of 20 million in 2015.

Below: An zoomable version of the Credit Suisse chart, per request.

Credit suisse

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Middle Eastiraq
U.S. calls for Americans to leave Iraq ‘now’ as attacks mount
By Maria Paula Mijares Torres and BloombergMarch 14, 2026
32 minutes ago
LawFCC
FCC’s Carr threatens TV broadcast licenses over news coverage
By Maria Paula Mijares Torres and BloombergMarch 14, 2026
2 hours ago
Middle EastMilitary
Crew of fatal U.S. military crash included Ohio Air National Guard members and a pilot with three small children
By David A. Lieb, Mark Scolforo, Julie Walker and The Associated PressMarch 14, 2026
2 hours ago
EnergyOil
Energy secretary invokes Defense Production Act to force a Texas oil company to restore operations in California. Newsom condemns move
By The Associated PressMarch 14, 2026
3 hours ago
AsiaChina
‘Raise a lobster’: How OpenClaw is the latest craze transforming China’s AI sector
By Nicholas GordonMarch 14, 2026
3 hours ago
EnergyIran
‘Peak war panic’ will likely hit financial markets in 1-3 weeks, strategist predicts, as the U.S. and Iran dig in for prolonged escalation
By Jason MaMarch 14, 2026
3 hours ago

Most Popular

placeholder alt text
Commentary
Ray Dalio: I've studied 500 years of history and fear we're entering the most dangerous phase of the 'Big Cycle'
By Ray DalioMarch 14, 2026
13 hours ago
placeholder alt text
Success
When Jamie Dimon was fired from Citigroup, his daughters asked: 'Will we be homeless? Can I still go to college? Can I have your phone?'
By Eleanor PringleMarch 13, 2026
2 days ago
placeholder alt text
Personal Finance
The national debt isn't $39 trillion. One economist says it's actually $100 trillion
By Nick LichtenbergMarch 13, 2026
2 days ago
placeholder alt text
Success
Meet Chresten Wilson, the airline captain set to become United’s most senior female pilot ever—the job pays $400K and doesn’t require a college degree
By Preston ForeMarch 13, 2026
1 day ago
placeholder alt text
Law
‘Playing with fire’: Jeffrey Epstein bankrolled Bill Gates reported ex-girlfriend for years—then asked to be repaid five months before he died
By Eva RoytburgMarch 14, 2026
14 hours ago
placeholder alt text
Middle East
Trump's AI czar calls for U.S. to 'get out' of war and warns Iran has a 'dead man's switch' that could render Gulf states almost uninhabitable
By Jason MaMarch 14, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.