This post is in partnership with Time. The article below was originally published at Time.com.
Facebook will begin posting “Amber Alerts” on its users’ news feeds, encouraging its 140 million U.S. daily users to help lookout for missing children.
The alerts, a result of a partnership between Facebook and the National Center for Missing and Exploited Children, will appear in the second slot of the feed along with a photo and details about the case, the Wall Street Journal reports.
Facebook users already post pictures and updates asking others to help locate their missing children, a trend that Facebook’s head of global safety and policy, Emily Vacher, said inspired the new program.
Users will be notified depending on their geographical location, and won’t receive push notifications.