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Uber offers free rides to early film screenings

January 12, 2015

This post is in partnership with Time. The article below was originally published at Time.com.

By Victor Luckerson, TIME

Now there could be a new way to get an early look at hotly anticipated movies: hail an Uber. The taxi app is launching a new partnership with 20th Century Fox to carry Uber riders to special screenings of the upcoming spy movie Kingsman: The Secret Service on Thursday. In 50 cities, Uber users will be able to enter a special promo code between now and Thursday for a chance to win tickets to the early screenings. In 9 cities, including New York, Chicago and Los Angeles, some winners will also receive complimentary Uber rides to the movie theater and film merchandise. Three grand-prize winners will get a paid vacation to New York to attend a special event for the film on Feb. 9.

Kingsman: The Secret Service doesn’t premiere nationally for another month, so Uber users are getting a pretty advanced look at the latest Colin Firth vehicle.