Hotels are creating new brands aimed at millennial travelers

December 22, 2014, 1:30 PM UTC
Courtesy of Canopy by Hilton

New hotel brands aimed at millennials will mushroom in 2015, promising cutting-edge design and technology and fewer but targeted amenities. Hilton debuts Canopy by Hilton (HLT) next year in urban and secondary markets including Miami, San Diego, Nashville, Savannah, and Washington, D.C.

Marriott’s (MAR) European boutique brand Moxy opened its first hotel at Milan’s Malpensa Airport, with others to follow in Munich, Berlin, Frankfurt, and Oslo next year. Marriott also imported AC Hotels by Marriott, currently in Europe, to New Orleans and Kansas City, Mo.

Commune Hotels, parent of Joie de Vivre and Thompson Hotels, will launch two “value-conscious” Tommie Hotels in Manhattan in early 2015. Best Western announced Vib (pronounced Vibe but short for Vibrant), with its first hotel to open by the end of 2015. Carlson Rezidor Hotel Group will debut its first Radisson Red hotel in China in 2016. Other Red urban properties are planned for North America, Europe, the Middle East, and Africa, with half located in the Asia-Pacific region.

This Executive Travel story appeared in the Dec. 22, 2014 issue of Fortune.