Netflix wants new original content every three weeks
This post is in partnership with Time. The article below was originally published at Time.com
By Victor Luckerson, TIME
Expect to see a whole lot more “Netflix Originals” like House of Cards or Orange is the New Black in the near future.
The company’s long-term goal is to premiere a new original show or season every two and a half weeks, Chief Content Officer Ted Sarandos said at a media conference Monday, Ad Age reports. That would equate to about 20 new shows or seasons per year.
Netflix’s (NFLX) pace of releasing new shows is steadily increasing as it invests more in original content. Next on the docket is Marco Polo, a big-budget historical epic premiering Dec. 12. It’s expected to be Netflix’s most expensive series to date. Other upcoming shows include a talk show hosted by Chelsea Handler and a series of superhero shows based on the Marvel universe.
Whether any of these upcoming shows will be a hit is an open question. According to research conducted by CBS (CBS), less than 10 percent of Netflix viewing is dedicated to its original shows. David Poltrack, CBS’s chief research officer, said the data shows that Netflix’s batting average for making hit shows is worse than traditional networks, the New York Times reports.