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Apple and Beats queue up their Black Friday TV spots

Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday.

Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion.

I liked them all. But they’re very different.

Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple.

Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture.

The iPhone ads

Nov. 24: Gamers

http://youtu.be/3CEa9fL9nS0

Nov. 24: Reservations

http://youtu.be/SrxtbB-z2Sc

Nov. 26: Voice text

http://youtu.be/NNavOxQzfkY

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The Beats by Dre ads

Nov. 26: #SoloSelfie Kenan Thompson Tutorial

http://youtu.be/rW5BhDbE_9g

Nov. 26: #SoloSelfie

http://youtu.be/mcbVomzq1Ig

Nov. 26: #SoloSelfie – The Tutorial

http://youtu.be/BXGmHgBWcKA

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Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.