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Upfront Ventures is already raising a new fund


Well, that was fast.

Upfront Ventures is seeking to raise upwards of $250 million for its fifth fund, according to a regulatory filing. This comes less than 18 months after the Santa Monica-based firm closed its fourth fund with $200 million, and rebranded from GRP Partners.

Since that point, there have been a number of changes to the Upfront partnership, including the departure of Brian McLoughlin and the additions of Greg Bettinelli (ex-HauteLook) and Kara Nortman (ex-Urbanspoon/Citysearch). Upfront also experienced its first giant tech win in its local market, when portfolio company when The Walt Disney Co. (DIS) agreed to buy Maker Studios for at least $500 million. It also backed TrueCar (TRUE), which went public back in May.

Fortune has reached out to Upfront’s Mark Suster for comment, although VCs rarely discuss active fundraising efforts.

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