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The Broadsheet: November 18th

Good morning, Broadsheet readers. Martha Stewart is branching out into 3D printing, and a U.S. Congresswoman is not allowed to vote because she is pregnant and on bed rest. Read on to hear how Cadillac’s director of branding is rethinking what it means to work for a luxury automaker. Have a great Tuesday!

EVERYONE’S TALKING

A memoir at 13. Mo’ne Davis, the first female pitcher to win a Little League World Series game, is planing to write a memoir that will hit bookstands in March. “I hope it encourages people to take a chance and play the sports they want to play and not just the ones people expect them to play,” Davis explained. AP

 

ALSO IN THE HEADLINES

The NFL wife trap. Former wives of abusive NFL players are claiming that the league made them feel like they had nowhere to turn to escape the violence. Some NFL wives, who often move to cities where they don’t know anyone depending on where their husbands get drafted, feel like the league is all they have. Brandie Underwood, who was married to a Green Bay Packers player, also claims that the league pressured local police to protect abusive players. “There were many times that I wanted to call the police and I did not,” she said. “You feel a little stuck.” NYTimes

• Can’t travel, can’t vote. U.S. House Rep. Tammy Duckworth is eight-months pregnant and forbidden to travel until she delivers her baby. House Democrats denied Duckworth’s recent request to vote by proxy, bringing up important questions about workplace protections for pregnant women in both the public and private sectors.  Slate

Martha Stewart goes 3D. The famed homemaker is partnering with 3D-printing company MakerBot to create downloadable designs for coasters, napkin rings, place cards and more. The designs are priced as low as 99 cents. Engadget

• Vice’s big hire. The news and entertainment group hired Alyssa Mastromonaco, a former Obama administration official, as chief operating officer. Mastromonaco met Vice CEO Shane Smith through a mutual friend, Bank of America CMO Anne Finucane. “The only thing in this world crazier and more freaky than Vice right now is the U.S. government, and, as such, I believe that there is no one out there better,” Smith said of Mastromonaco.  NYTimes

From the MPW co-chairs: Leigh Gallagher writes that readers should keep their eyes on the real estate industry’s rising crop of successful women, which includes Ivanka Trump and Maryanne Gilmartin.  Fortune

BROADVIEW

For Cadillac’s brand director, it’s not about the cars

In 2012, before Melody Lee joined Cadillac, she wouldn’t have ever thought about buying a Escalade or a CTS Sedan. For the past two years, she has devoted her career to changing her own mind — as well as drivers everywhere — about what a Cadillac driver looks like.

Just 33 years old, Lee was hired by Cadillac as its director of brand and reputation strategy. Part of her mission is to attract “30-somethings on the cusp of success” to the 112 year-old car brand.

But to get more millennials like herself to start thinking about buying a Cadillac as opposed to an Audi or a BMW, Lee isn’t focusing on the cars themselves. Instead, she is putting her energy into changing what the vehicles represent.

“We want to be a global luxury brand that happens to sell cars. We don’t want to be an automotive brand,” Lee explains. “There is nothing that exciting about an ad with a car in it by itself. We need to start injecting more humanity into our brand and into our advertising.”

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IN CASE YOU MISSED IT

DVF’s new design. Diane von Furstenberg, along with her media mogul husband Barry Diller, is donating money through her family nonprofit foundation to help New York City build a $170 million public park near the Hudson River. “New York has always reminded me of Venice, so I am happy the time has come to properly honor its waterways,” said von Furstenberg.  Fortune

• $8.4 million for the ‘Warby Parker of makeup.’ Glossier, a New York-based makeup startup founded by Emily Weiss, just secured a huge round of venture funding to create a “one-stop solution” for beauty products.   TechCrunch

ON MY RADAR

Patti Smith to play Vatican Christmas concert  Rolling Stone

The women challenging the media and tech establishments  Fast Company

For modern women, ‘ladylike’ means strong and sporty  NPR

How to motivate yourself when your boss doesn’t  HBR

QUOTE

I think a lot of women hear they have to get a mentor and then automatically look for another woman. My own personal mentors have always been men, very high-level senior men. I like that because they provide a totally different perspective.

Cadillac's Melody Lee on the benefits of having male mentors.