Facebook launches video tool to help friends say ‘thanks’

November 12, 2014, 10:41 PM UTC
Photo courtesy: Karen Bleier — AFP/Getty Images

Facebook is making a familiar phrase said between friends and family a little more high-tech.

The social networking giant on Wednesday introduced “Say Thanks,” a video tool that lets users create “personalized video cards” so they can share kind words with their connections.

“Millions of people use Facebook every day to connect with the people and things that matter to them most,” Cameron Ewing, a Facebook design manager, and Nick Kwiatek, an engineering manager, said in a blog post. “Your friends are at the core of your Facebook experience, and we are always looking for new ways to help you celebrate those friendships.”

To create a video, Facebook says to head to Facebook.com/thanks (although the link was dead at the time of publishing). Users can create a theme for their videos, add a message and edit photos and posts to be displayed in it. The video publishes to both the sender’s timeline as well as the recipient’s.

The “Say Thanks” tool follows the introduction of “A Look Back” video tool unveiled in February. Users of “A Look Back” can insert up to 15 of their most liked photos, statuses and other life events. After the launch, Facebook boasted that over 200 million watched their own video.