• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Commentary

How can you stay excited about your job? Don’t get comfortable

By
Deanie Elsner
Deanie Elsner
Down Arrow Button Icon
By
Deanie Elsner
Deanie Elsner
Down Arrow Button Icon
November 5, 2014, 12:49 PM ET
14-35222
5/29/14 2:43:18 PM - 14-35222Deanie Elsner Portraits Photography: Todd Rosenberg for Kraft Creative Services Photograph by Todd Rosenberg — Kraft Creative Services

MPW Insider Network is one of several online communities where the biggest names in business answer timely career and leadership questions. This week, we ask: How do you stay excited about your job? The following is an answer by Deanie Elsner, EVP and CMO of Kraft Foods Group.

During my 20 years at Kraft Foods (KRFT), I’ve learned the importance of continuously seeking new experiences. This perspective has allowed me to regularly reinvent myself professionally throughout my career and take on numerous roles within the company. From moving across the pond to run Kraft’s coffee business, to overseeing the North American beverages business, and now as Chief Marketing Officer, I’ve learned some valuable lessons along the way:

Keep an open mind. It’s essential to be open to new opportunities when they come your way. Nearly two years ago, I was managing the P&L for our company’s beverages business, when our CEO offered me the role as Kraft’s first CMO since becoming an independent company. At first, I thought he was crazy. And at the time, I was reluctant to make the switch from managing a business to overseeing a centralized function. But it was what the company wanted and needed of me, and I accepted. I couldn’t be more thrilled with this once-in-a-lifetime chance to change how a company with an enviable portfolio of food and beverages approaches marketing.

Seek opportunities for reinvention. My advice to anyone working to achieve long-term success, especially in the same business, is to regularly step back, assess your progress and consider new experiences that can help you grow professionally. I look at it as a process of continuous reinvention. So think about where your greatest professional development opportunities lie, and don’t be afraid to speak up if you aren’t actively addressing them. I’ve found that many new opportunities exist beneath the surface – all you have to do is raise your hand and ask.

Step outside of your comfort zone. While the idea of reinvention may sound daunting, this can mean anything from taking on a new project, joining a new team or accepting a “stretch” assignment. Every change you make, big or small, can help drive your advancement, and keep that professional spark well lit. And don’t wait. The pace of change is rapid, and you can’t sit on the sidelines.

Experience the payoff. Wearing different hats or changing your position can keep you invigorated about your job and better positioned to accept challenges or opportunities to come. In my experience, this can open new doors that will greatly benefit you as your career progresses. As CMO, I have relied on my experiences and knowledge gained during my many roles within Kraft to help guide the company during this exciting transformation.

Because my career at Kraft has had me moving all over the world and changing hats regularly to work with different types of products, programs, and people, it has always remained fresh. It’s these experiences that have helped me immensely as Kraft’s CMO, and that have kept me excited for everything yet to come.

About the Author
By Deanie Elsner
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

lee
Commentarystock exchanges
Texas Stock Exchange CEO: exchanges can build on Exxon’s retail model to rein in proxy advisors
By James H. LeeMay 28, 2026
6 hours ago
suerken
CommentaryRestaurants
Wendy’s U.S. President: the CEO burger battles exposed a truth every brand leader needs to hear
By Pete SuerkenMay 28, 2026
9 hours ago
g
CommentaryTraining
We gave our 5,000 employees a week to do nothing but learn AI. We learned the biggest blockers are human ones 
By Rob GiglioMay 28, 2026
10 hours ago
bd
CommentaryLeadership
The boardroom wants answers on AI. Are you ready?
By Brandi ThomasMay 28, 2026
12 hours ago
ai
CommentaryGoogle
How Sam Altman fooled Sundar Pichai — and pushed Google into cannibalizing itself
By Sunil SharanMay 27, 2026
1 day ago
g
CommentaryLeadership
I’ve been a CEO for 25 years. The AI hype and hysteria is getting old
By Gil MandelzisMay 27, 2026
1 day ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
1 day ago
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
Economy
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
By Tristan BoveMay 27, 2026
1 day ago
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
North America
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 days ago
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
Success
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
By Preston ForeMay 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.