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Spotify tries to lure Taylor Swift back with a playlist

November 4, 2014

Taylor Swift.Taylor Swift.

This post is in partnership with Time. The article below was originally published at


By Nolan Feeney, TIME

Taylor “Music Should Not Be Free” Swift pulled most of her catalog from Spotify today, which prompted the streaming music service to respond like only an awkward high-school boyfriend would: with a mixtape full of not-so-secret messages.

A 15-song playlist from the account @SpotifyCares called “Come back, Taylor!” spells out the following message with its song titles: “Hey Taylor, we wanted to play your amazing love songs and they’re not here right now. We want you back with us and so do, do, do your fans.”

Perhaps Swift would change her mind about never ever getting back together with Spotify if artists earned more than a fraction of a cent per song stream. (Or if Spotify came up with a less random playlist.)

Speaking at Fortune‘s Brainstorm Tech conference over the summer, shortly after Swift penned a Wall Street Journal op-ed criticizing the free streaming music movement, Spotify CEO Daniel Ek said he expected Swift to eventually embrace free streaming.