When word got out that the Apple Watch would make its continental debut at the Colette “brick and click” boutique on Rue Saint-Honoré Tuesday, Apple aficionados queued up just like they would outside an Apple Store.
Several videos have turned up on YouTube. I’m partial to the French one.
French:
[youtube=http://youtu.be/u7cJbSf7c-g]
British:
[youtube=http://youtu.be/-xj-wn27kOw]
No narrator:
[youtube=http://youtu.be/2_DItIF8b1A]
.
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.