Celebrity Apple hedge fund manager David Einhorn made two sets of headlines last week. First when the Dow Jones business wire incorrectly reported that Einhorn’s Greenlight Capital bought 7 million shares of Apple last quarter. Then another after Dow Jones issued a correction. In fact, Einhorn sold 4.5 million shares, presumably to take some profit. (Apple rallied 22% in Q2 on top of Q1’s 20%.)
What makes the incident particularly absurd is that Einhorn is a relatively small player in the churning money machine that is the trade in Apple securities and options.
Take, for example, Blackrock, the investment management giant from whose ranks Apple drew its newest board member, Sue Wagner, a founding partner. One of Blackrock’s biggest funds — Blackrock Institutional Trust Company — quietly sold twice as many shares last quarter as Einhorn. Together, a half dozen Blackrock funds own 312 million Apple shares, 33 times as many as David Einhorn’s 9.5 million.
We know all this because hedge funds with more than $100 million under management were required to open their books to the SEC last week in a quarterly filing known as a 13f.
According to Whale Wisdom‘s Daniel Collins, Apple topped the list once again — both in terms of the number of firms holding the stock and in the value of their holdings.
Overall, according to Collins’ summary:
136 funds created new Apple positions, up from 94
768 added to an existing Apple position, down from 842
56 closed their Apple position, down from 106
966 reduced their Apple position, up from 808
Apple’s place in Whale Wisdom’s heat map ranking rose to 104 for the quarter, up from 1,948
There wasn’t much change in our Big Dozen list of the largest Apple funds. The only celebrity there is Carl Icahn, and although Business Insider saw fit to run a headline last week on his Apple holdings, Icahn didn’t buy or sell any Apple last quarter.
The most interesting action, as usual, was in the Apple options market, where upstarts like Eric Mandelblatt’s Soroban Capital (26.5 million Apple calls bought last quarter) swim in the same dark seas as Goldman Sachs (38 million puts sold).
Its hard to draw any conclusion from all this, except that Apple was a hotter stock in the second quarter of 2014 than it was in first, and that the business press isn’t getting any better at covering the action.
UPDATE: Katy Huberty put these near-term changes in a longer-term context in a note to clients issued Tuesday. She points out that institutional ownership of Apple is still well below its historic average. See 8 reasons Morgan Stanley is bullish on Apple.
See also: The big funds on Apple: Who bought, who sold in Q1
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.