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Video: Jimmy Kimmel’s Hollywood iWatch hoax

The staff of ABC’s Jimmy Kimmel Live! took a $20 watch with an Apple sticker on the back to Hollywood Boulevard Wednesday for some man-on-the-street comedy fun.

Cutting to the chase:

Q: Why don’t you tell me what you like about this watch?

A: Really because it’s Apple. Apple is a brand name that I love, and I have the computer and I have the phone and I have the iPad. So because it’s Apple, that would be what would impress me.

Q: So you would buy anything?

A: I would buy pretty much anything from Apple.

Q: Even if it’s a Casio watch with a sticker on the back?

The video:

See also: What if the iWatch isn’t a watch at all?

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.