The staff of ABC’s Jimmy Kimmel Live! took a $20 watch with an Apple sticker on the back to Hollywood Boulevard Wednesday for some man-on-the-street comedy fun.
Cutting to the chase:
Q: Why don’t you tell me what you like about this watch?
A: Really because it’s Apple. Apple is a brand name that I love, and I have the computer and I have the phone and I have the iPad. So because it’s Apple, that would be what would impress me.
Q: So you would buy anything?
A: I would buy pretty much anything from Apple.
Q: Even if it’s a Casio watch with a sticker on the back?
See also: What if the iWatch isn’t a watch at all?
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.