• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Brainstorm Tech

Bringing art outside of The Met

By
Akosua Nyantakyi
Akosua Nyantakyi
Down Arrow Button Icon
By
Akosua Nyantakyi
Akosua Nyantakyi
Down Arrow Button Icon
July 9, 2014, 12:00 PM ET
Portrait of Dave Krugman by geoffrey@penumbrafoundation.org
Portrait of Dave Krugman by geoffrey@penumbrafoundation.orggeoffrey@penumbrafoundation.org

For more read Jessi Hempel’s feature story Instagram is ready to take its shot.

My whole life I wanted to move to New York City. I knew I had to get here, and I wanted to pursue something in photography. I post two pictures a day. Sometimes I put them right up. But I use varying editing apps. I plan on selling prints and consider myself an Instagram consultant.

Instagram posting. @dave.krugman@dave.krugman

I believe that Instagram is the best communications tool out there. I was at the Metropolitan Museum of Art walking around, and there were thousands of people there. Every single person was Instagramming the art, putting it up and sharing it. Most of those people [looking at the photos] weren’t at the museum, but they had their eyes on the museum. I had this moment where I was like, does the museum have its own account? It could harness this as a PR tool.

Instagram posting. @dave.krugman@dave.krugman

I started writing them emails with statistics about how fast Instagram is growing. They got back to me and said this was something they’d been thinking about. I met their social media team for coffee, and we came up with this concept: Let’s bring in people who have a ton of influence. Let’s give them a private tour of the No. 1 museum in the world. It was a chance to reach more people globally who might not ever have a chance to visit the museum.

I think that we’re in a golden age of photography. When the printing press was invented, it democratized literacy. Before then, books were a status symbol. You were lucky if you had a copy of the Bible, and most of the world was illiterate. That changed because of an innovation that allowed the rapid spread and reproduction of information. The exact same thing is happening with photography.

Instagram is a social application; it’s not a photography application.

Instagram posting. @dave.krugman@dave.krugman

It’s the most engaged social media platform there is. If you put the same post up on Instagram and on Facebook, you get 25 times as many interactions on Instagram. An interaction is really what you’re looking for.

Instagram posting. @dave.krugman@dave.krugman

I believe so firmly in the power of Instagram to make people’s lives better. It’s made me more optimistic and a more curious person. We all have a limited amount of time. I spend a tremendous amount of time out photographing, meeting people.

More as-told-to and video profiles of successful Instagrammers:
Joel Strong: Adding Leonardo DiCaprio to every party
Anthony Danielle: How a hobby became highly profitable
Ali Jardine: From stay-at-home mom, to full-time Instagrammer
Shantell Martin: An artist finds her visual voice

About the Author
By Akosua Nyantakyi
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Elon Musk puts one hand to his chin and he looks up. He is in front of a blue "World Economic Forum" background.
InvestingSpaceX
‘SpaceX is his new baby at the expense of Tesla’: Elon Musk’s IPO could be bad news for his EV maker, investors warns
By Sasha RogelbergMay 21, 2026
2 hours ago
matthew prince
AILayoffs
Cloudflare posted record revenue, then cut 20% of its workforce. CEO Matthew Prince says AI has made an entire category of workers obsolete
By Jake AngeloMay 21, 2026
2 hours ago
Prakash Arunkundrum, HP’s first-ever chief strategy and transformation officer, bets edge AI will ‘bring the token cost down’
AIConsumer electronics
Prakash Arunkundrum, HP’s first-ever chief strategy and transformation officer, bets edge AI will ‘bring the token cost down’
By Angelica AngMay 21, 2026
2 hours ago
What is red light therapy?: Our experts break down the new wellness trend
HealthHealth
What is red light therapy?: Our experts break down the new wellness trend
By Katie MooreMay 21, 2026
3 hours ago
zohran
PoliticsWorld Cup
Mamdani’s campaign for cheap World Cup tickets delivers 1,000 for city of 8 million
By The Associated PressMay 21, 2026
4 hours ago
duggan
PoliticsElections
‘In 60 days there’s been a huge change in the attitudes of this country’: Former Detroit mayor says bipartisan approach in governor race is doomed
By Corey Williams and The Associated PressMay 21, 2026
4 hours ago

Most Popular

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.