July is traditionally Apple’s hottest month

July 1, 2014, 10:26 AM UTC

Apple (AAPL) shares finished June up 20% for the quarter and 2.8% for the month, which is a little out of character.

July, not June, tends to be the stock’s hottest month, with back-to-school sales clearing last year’s inventory even as the drumbeat of rumors — all those promises of end-of-summer product releases — grows louder.

We’ll have to wait another three weeks to find out what actually happened in Apple’s fiscal Q3. The time and date of Apple’s earnings call — Tuesday July 22 at 2 p.m. PT (5 p.m. ET) — were posted Monday on Apple Investor Relations. Screen Shot 2014-07-01 at 5.39.38 AM