The satellite-TV company with more than 14 million customers will become the largest company to accept the digital currency and will start offering the payment option in the third quarter this year. Subscribers will be able to use their bitcoin wallet of choice for any monthly payment through Dish’s customer website.

“We always want to deliver choice and convenience for our customers,” Dish’s Chief Operating Officer Bernie Han said in a release. “And that includes the method they use to pay their bills.”

Coinbase will process the bitcoin payments and will convert the currency instantly to U.S. dollars when the online transaction goes through, making the process seamless for customers and providing Dish with immediate credit.

Last December, Overstock.com (OSTK) announced that the online retailer will start accepting Bitcoin as early as next month, joining a slowly growing number of businesses, such as online dating website OkCupid accepting bitcoin.