• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
Apple

The sun never sets on Angela Ahrendts’ Apple retail empire

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 20, 2014, 10:03 AM ET
Add Fortune on Google for similar content.

Click to see the sequence of store openings.

Click to see the sequence of store openings.

FORTUNE — “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” David Goldstein, president of researcher Channel Marketing Corp., told Businessweek in the May 20, 2001, article famously titled “Sorry Steve, Here’s Why Apple Stores Won’t Work.”

Ahrendts and her predecessors: Jobs, Johnson, Browett
Ahrendts and her predecessors: Jobs, Johnson, Browett

Thirteen years later to the day, those Apple Stores don’t just work, they’ve become the world’s most profitable retail operations — by far — generating $5,626 per square foot, according to a 2011 RetailSails report. Tiffany & Co. came in a distant second with sales of $2,949 per square foot.

But as Needham’s Charlie Wolf reports, same-store sales fell 5% in the March quarter, a “lackluster performance” he attributes to the absence of new products:

“Notwithstanding the recent slowdown in the growth of store revenues, which has paralleled that of the parent company, the Apple Stores continue to play a pivotal role in building the Apple brand. Indeed, in our view they are the “face” of Apple, offering a buying experience superior to any other retail chain.”

Source: Asymco
Source: Asymco

The anniversary of the opening on May 19, 2001 of the first store in McLean, VA, and the arrival two weeks ago of Burberry CEO Angela Ahrendts have focused attention once again on the company’s retail empire, now 424-stores strong.

On Monday, 9to5Mac’s Mark Gurman posted a detailed — if somewhat fawning — report on what Ahrendts plans to do as Apple’s third retail czar (after Target’s Ron Johnson and Dixon’s John Browett).

And on Tuesday, Asymco’s Horace Dediu published a set of charts that look at the store’s economics every which way, from average revenue per visitor to average visitors per employee per quarter.

But my favorite tribute to the 13th anniversary is the interactive graphic produced by the coupon site Retale. Click on the world map (attached above) to see the 464 stores pop open in sequence, like the little light bulbs Businessweek suggested would have been shut off long ago.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Alex Karp, wearing a hat, gives a peace sign
AIpalantir
Palantir CEO Alex Karp celebrates 93% revenue growth as stock soars after blockbuster earnings: ‘For the first time people believe us’
By Preston ForeAugust 3, 2026
4 hours ago
Sea’s MariBank wants to export its Singapore digital banking playbook: First stop, the Philippines
BankingBanks
Sea’s MariBank wants to export its Singapore digital banking playbook: First stop, the Philippines
By Angelica AngAugust 3, 2026
7 hours ago
Palantir CEO Alex Karp
AIpalantir
Palantir shares jump 13% as U.S. AI demand sends revenue soaring past targets
By Preston ForeAugust 3, 2026
7 hours ago
The Danube is running dry, and Europe’s power grid is suffering as a result
EnvironmentEuropean Union
The Danube is running dry, and Europe’s power grid is suffering as a result
By Justin Spike and The Associated PressAugust 3, 2026
8 hours ago
‘There is no Fund’: GOP holdouts back Blanche after DOJ scraps proposed $1.8 billion slush fund
PoliticsAmerican Politics
‘There is no Fund’: GOP holdouts back Blanche after DOJ scraps proposed $1.8 billion slush fund
By Mary Clare Jalonick, Alanna Durkin Richer and The Associated PressAugust 3, 2026
8 hours ago
Conventional vs. FHA home loans: Which is better for you?
Personal Financemortgages
Conventional vs. FHA home loans: Which is better for you?
By Joseph HostetlerAugust 3, 2026
8 hours ago

Most Popular

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
AI
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
By Holly Van Leuven and Morning BrewAugust 3, 2026
16 hours ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
21 hours ago
Current price of oil as of August 3, 2026
Personal Finance
Current price of oil as of August 3, 2026
By Joseph HostetlerAugust 3, 2026
17 hours ago
As Trump balks again at escalating war, Iran smells ‘blood in the water’ and looks to exploit its newfound strategic advantage, experts say
Middle East
As Trump balks again at escalating war, Iran smells ‘blood in the water’ and looks to exploit its newfound strategic advantage, experts say
By Jason MaAugust 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.