China’s Tencent, Shasta Ventures and Thrive Capital came aboard as new investors, while return backers included Sequoia Capital and Lightspeed Venture Partners.

Whisper also announced its third product update, which includes enhanced search and category functions.

The company previously had raised $24 million since being founded in early 2013. Newer rival Secret has raised over $11 million from such firms as Kleiner Perkins and Google Ventures.

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