• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Google

Google’s 8 biggest flops

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
April 28, 2014, 8:39 PM ET
Tony Avelar/Bloomberg—Getty Images
Add Fortune on Google for similar content.

When it comes to taking a risk, Google (GOOG) isn’t gun-shy.

Since Larry Page and Sergey Brin founded Google in 1998, the company has tinkered with ideas that are downright outré, frequently opting to release them first and ask questions later. The result: a track record evenly-matched with hits and misses. Here’s a selection of Google’s biggest flops.

Google Video
Before it bought YouTube in 2006 for $1.65 billion, Google tried competing with its own service for uploading videos. But Google’s in-house effort never caught on the way YouTube did, so it acquired the service instead. Meanwhile, Google Video died a slow, quiet death and finally got the axe in 2012.

Google Lively
Think of Lively as the company’s answer to the popular virtual experience Second Life. This customizable online world let up to 20 users occupy a room and chat with one another via avatars and cartoon text bubbles. But Lively was anything but and lasted just seven months before it was discontinued in December 2008.

Google Wave
The online collaboration tool used a Gmail-like appearance that displayed strands of messages — including texts, links and photos — called “waves.” Indeed, Wave was so experimental even some its employees didn’t quite get it. “It takes a little getting used to,” Wave software engineering manager Lars Rasmussen told consumer tech site CNET in 2009. “We’re still learning how to use it.” It came as no surprise when Wave flopped with consumers, and Google stopped developing for it a year later.

Dodgeball
Developed by Foursquare CEO Dennis Crowley and fellow New York University student Alex Rainert, Dodgeball was a social network based on location where users texted their location to the service and were notified of nearby friends and venues. Acquired in 2005, Google shut down Dodgeball four years later and replaced it with Google Latitude, an add-on feature to Google Maps that worked similarly.

Google Buzz
Launched in February 2010, this social network and messaging product was integrated into Gmail and let users share of status updates, photos, videos and links. But Google got flack for upgrading Gmail users to the service without their consent and for its poor privacy settings. Buzz was killed a year and a half later.

Google Notebook
This online app let users write notes and save text, images and links inside a Web browser. In September 2011, Google announced it would discontinue Notebook and focus its efforts on Google Docs, which offered comparable features.

Google Catalogs
Catalogs was a mobile app that compiled digital versions of traditional retail catalogs from merchants like Macy’s, Brooks Brothers and Sephora so users could read them all in one place. Google pulled the plug in 2013, just two years after launch.

Google Answers
Users had an alternative from 2002 to 2006 when a traditional Google search just wouldn’t do. With Google Answers, users could post a question online and pay researchers hundreds of dollars to do the legwork for them. Ultimately, the service was stopped due to a low number of users.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
RetailGen Z
The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
By Sam Klebanov and Morning BrewJune 17, 2026
35 minutes ago
How surging gold prices led to the biggest jump on this year’s Southeast Asia 500
InvestingGold
How surging gold prices led to the biggest jump on this year’s Southeast Asia 500
By Angelica AngJune 17, 2026
38 minutes ago
Apple prepares second-generation iPhone Air for spring 2027
Big TechApple
Apple prepares second-generation iPhone Air for spring 2027
By Mark Gurman and BloombergJune 17, 2026
43 minutes ago
Federal Reserve building
Personal FinanceSavings accounts
How the Federal Reserve can impact your savings account’s interest rate
By Glen Luke Flanagan and Cassie BottorffJune 17, 2026
47 minutes ago
Needles used to detect breast cancer in shortage from recall
Healthbreast cancer
Needles used to detect breast cancer in shortage from recall
By Annika Inampudi, Anna Edney and BloombergJune 17, 2026
49 minutes ago
retire
Personal FinanceRetirement
Vanguard’s alarming state of retirement in 2026: The average American has $167,970 in their account—or they have $44,115
By Nick LichtenbergJune 17, 2026
1 hour ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
11 hours ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
9 hours ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.